Europe, USA and Co.: Growing in mature markets

The Aussenwirtschaftsforum is the annual meeting point of the year for Swiss exporters.

Benefit from the exchange with 600 participating SMEs and discuss together with our experts, our 22 Swiss Business Hubs and 5 Trade Points the forum topic "Europe, USA and Co.: Growing in mature markets".

Aussenwirtschaftsforum 2019

At the Aussenwirtschaftsforum 2019 you will get practical answers to the following questions and more:

  • How can you continue to build and further expand your exports in the mature markets of Europe, America and Asia despite a growing number of trade barriers?

  • How can you benefit from megatrends like digitization, Industry 4.0, sustainability or an ageing society?

  • How can you optimally prepare yourself to put Swiss quality and your skills to international use?

What is to expect? New inspiration for your international business, exciting keynote speeches, practical breakout sessions with interesting experts, CEO Executive Talks, the Export Award ceremony as well as plenty of room for exchange and networking. We look forward to meeting you at our Aussenwirtschaftsforum 2019 on Tuesday, 26 March 2019!


For more information on Switzerland Global Enterprise Membership, click here.


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Cost of participating S-GE members: CHF 235.00 (max. 3 discounted tickets per member) / non-members: CHF 475.00 / all prices are excl. of VAT).

General Assembly 2019

ǀ General Assembly of Switzerland Global Enterprise

Further information can be found here.

Aussenwirtschaftsforum 2019

ǀ Networking Lunch

Network and exchange ideas with other participants, the representatives of the Swiss Business Hubs and Trade Points, our country consultants or the partners of Switzerland Global Enterprise. Take advantage of the benefits of our networking platform (in German).

ǀ Welcome and presentations
  • Welcome by Daniel Küng, CEO, Switzerland Global Enterprise
  • Welcome by Andreas Gerber, Credit Suisse (Switzerland) Ltd.
  • Keynote by Adrian Steiner, CEO, Thermoplan AG : "An SME from Weggis cooperates with international market leaders and grows in mature markets”
  • Presentation by Guy ParmelinFederal Councillor, Head of the Federal Department of Economics, Education and Research (WBF)
  • Interview by Ruth Metzler-Arnold, Chairwoman of the Supervisory Board, Switzerland Global Enterprise and Guy Parmelin, Federal Councillor, Head of the Federal Department of Economics and Research (WBF)
ǀ Networking Break I

Take advantage of the benefits of our networking platform (in German).

ǀ Swiss Business Hub Talk (in englisch)

Experiences from three mature markets:
Caroline Blaser, Head of Swiss Business Hub USA
Marieke Hood, Head of Swiss Business Hub UK + Ireland
Claudio Mazzucchelli, Head of Swiss Business Hub Japan

ǀ Go Deeper: Breakout Sessions

The partners of Switzerland Global Enterprise will show you, what growth opportunities you can exploit for your international business in mature markets. Benefit from the latest knowledge and personal assessments of the experts.

ǀ Networking Pause II

Take advantage of the benefits of our networking platform (in German).

ǀ Success recipes how to export to mature markets

Interview with Daniel Küng, CEO von Switzerland Global Enterprise

ǀ Presentation of the Export Award 2019
ǀ Executive Talks

Incisive Swiss players will talk with you about their experiences in an intimate setting. Get inspired!

  • Executive Talk MEM - presented by Swissmen: Otto Hofstetter, CEO, Otto Hofstetter AG
    "Perfect in shape for mature markets: How Otto Hofstetter AG is expanding his business in the food packaging industry"
  • Executive Talk Consumer Goods: Marion Isabella Klein, Owner and CEO, Pack Easy AG
    “Innovation, customization and services - conquering mature markets with the right concepts to go”
  • Executive Talk Life Science: Dr. Urs Lehmann, CEO, Similasan AG
    "Sustainable growth in mature markets without side effects - the internationalization strategy of Similasan"
  • Executive Talk Industry - presented by Credit Suisse (Switzerland) Ltd.: Jesper Jensen, CEO, JENSEN-GROUP
    "Expansion through cleantech innovations, acquisitions and organic growth in mature markets"
ǀ Conclusion and thanks

Daniel Küng, CEO, Switzerland Global Enterprise
Kathrin Hönegger, Moderator

ǀ Apéro riche

Program may be subject to change.



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